EBYX Center

Social media marketing is still a very new phenomenon. Most people have yet to figure out exactly how to make it work effectively. The basic idea is simple. You create social media accounts and publish interesting information to them, encouraging people to subscribe to those accounts. Every now and then you send a marketing message through the pipeline and see who is interested in taking a closer look at your company.

But social media doesn’t work for every industry. Or it may be that some industries don’t work as well with social media as others. It may be a good idea to develop a social media reputation for expertise in some topic, so people turn to your social media sites for help with their problems. In that case, the social media sites may only be able to promote the corporate site.

Now, there is nothing wrong with the idea of just promoting your corporate site. Many small to mid-size manufacturers do just that in a variety of ways. Here is an example to consider. Penguin Windows is listed in the Spoke directory, where you can find several employees of the company. But you can find the company in other listing services. Take this Penguin Windows listing on a local TV station site, for example.

When a company like Penguin Windows invests itself in creating a Facebook account, you have to think they may be taking this whole Web thing seriously. In fact when it comes to marketing on the Web you want to be visible in as many places as possible.