In Light of the down Turn a Lot of Ski Operators Are Cutting down Their Number of Luxury Catered Chalets
Because of the down turn skiing sales decreased this winter.
In spite of acceptable early on bookings along with brilliant snow fall.
This drop in holidaymakers follows six years of development in the skiing industry, and the numbers reduced from one million in 2008 to 900000 last ski season.
This is partly due to skiers giving their annual snowboarding vacation a miss, and other snowboarders who would normally have two or more skiing trips, just had one.
The independent travel sector fell by 15% with some no frills airlines reducing the amount of flights to some cities.
Tour operators witnessed the sales reducing by about the same amount.
Notwithstanding, the top companies share of the market continued at 72% and the Alps in France carried on as the top destination with 37% of the skiing market.
Due to this a lot of tour operators lowered the number of luxury ski chalets they lease this coming winter.
Catered ski chalets especially will see a fall in no.s because a catered chalet costs the operator more in terms of staff and rent if it is not occupied.
It’s unlikely therefore that we will benefit from the special offers which were on the market last winter.
And prices are probably going to to augment, they are unlikely to increase much.
This winter undoubtedly poses real issues for an industry which is impacted by the results of the down turn, fall in the value of the pound, increased costs of fuel and large fixed costs for ski businesses.
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