DoubleClick’s Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase
Wednesday, December 15 2004 at 16:00 EET
Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates (cleaner emailing lists), and a decrease in open rates and click-through rates. The variations are light, proving a steady and maturing environment.
DoubleClick’s metrics
The data analyzed […]